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ReservationRewards.com: Online Incentives Boost Revenue, Turning e-Commerce Browsers into Loyal Customers

Customized, Branded Instant Rewards Differentiate Online Merchant's Web Site With Discounts, Fraud Protection and Other Benefits to e-Customers

NORWALK, CT, January 29, 2004 - In the highly competitive Internet marketplace, ReservationRewards (http://www.reservationrewards.com), a valuable package of dining, shopping and travel discounts and fraud protection, provides added incentives for e-commerce browsers to become buyers. And today, it is more valuable than ever.

Seamlessly integrated with merchant's web pages for an optimal user experience, this add-on, turnkey membership program is designed, customized and powered by webloyalty.com, an Internet marketing and sales support company.

When a customer shops at a webloyalty.com affiliated web site, the reservation rewards program is offered after the customer has completed the transaction, as a Special Award - including $10 cash back on a future purchase plus a 30-day free trial membership in the program.

Members can save hundreds of dollars a year with:

• 2-for-1 deals and coupons for up to 50% off auto repair, home and garden expenses, pet care.
• Discounts at theme parks, museums, live performances, zoos.
• Savings of up to 50% at over 35,000 popular restaurants and chains.
• Discounts on movie tickets.
• Credit Card fraud protection.
• Auto road and tow protection.
• Travel delay protection, up to $500 a year.
• Lost/Delayed baggage protection.
• Hotel over-booking protection: Cash back if your room is unavailable.

When customers join reservationrewards.com, they are told how to immediately access the service and can take advantage of their benefits right away. And 14 days before the end of their trial period, another message reminds them that they are going to be billed monthly for the service, when the trial period is over. For convenience and as a reminder of membership, charges appear as WLI reservationrewards.com or WLI*reservationrewards.com on the customer's statements. Membership comes with a satisfaction guarantee as members can cancel at anytime and request a refund of the current month's fee.

The retailer's bond with the customer is strengthened because their customers are given a $10 rebate on future purchases and a free trial in a program with valuable benefits. In addition, the reservation rewards offer can be branded with the retailer's graphics at their option. It all adds up to a great loyalty-builder.

About webloyalty.com

Webloyalty.com (http://www.webloyalty.com), is the leading provider of turnkey affinity marketing programs on the Internet. Webloyalty.com's programs improve clients' purchase and transaction rates, generate significant new revenue streams, and enhance customer loyalty. The company's membership programs include: WLI ReservationRewards (http://www.reservationrewards.com), WLI BuyerAssurance (http://www.buyerassurance.com), WLI Wallet Shield (http://www.walletshield.com) and WLI TravelValuesPlus (http://www.travelvaluesplus.com). With offices in Norwalk, Connecticut and San Francisco, California, webloyalty.com fields an entrepreneurial management team with more than 80 years of combined experience in successful direct marketing.

Press Contact:
For webloyalty.com:
Danielle Richichi
Edelman
(212) 819-4804
danielle.richichi @edelman.com

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