News & Press Releases

WEBLOYALTY ACHIEVES PCI DATA SECURITY STANDARD COMPLIANCE FOR THIRD CONSECUTIVE YEAR

NORWALK, CT, July 12, 2007 – Webloyalty.com, a leading provider of online, technology-based marketing services, today announced that its payment account systems have achieved data security compliance with current Payment Card Industry (PCI) Data Security Standards.

With recent reports of contamination or loss of sensitive consumer data plaguing universities, corporations and retail outlets, the PCI rating puts Webloyalty in a prestigious group of companies that place a premium on privacy and security for consumers' financial information. It is the third consecutive year in which Webloyalty has demonstrated this high level of compliance.

Initially created by aligning the security programs of VISA and Mastercard, the PCI Security Standards Council is comprised of members from the five largest credit card institutions including American Express, Discover Financial Services, JCB Co., Ltd., Mastercard Worldwide and VISA International. The PCI Data Security Standard represents a common set of tools and measurements to ensure the safe handling of sensitive information and provides a framework for developing account data security processes which emphasize preventing, detecting and reacting to security incidents.

"Webloyalty is very serious about its responsibility to keep the financial information of our 2 million members secure and private. We consistently test our network and security systems as well as our policies and work with an audit firm to confirm compliance. We are proud of our track record," said Rick Fernandes, CEO and co-founder, Webloyalty.com.

About Webloyalty.com

Webloyalty.com, a leading provider of technology-based, online marketing services, supplies more than two million subscribers with reward, discount and protection programs, including Reservation Rewards and Shopper Discounts & Rewards. Members benefit from high value subscription services that match their needs and interests. Webloyalty clients – more than 150 e-commerce and travel sites – benefit from increased revenue and repeat purchases.

Founded in 1999, Webloyalty was recently named the 12th fastest-growing technology company in North America and the fastest-growing technology company in Connecticut for the second consecutive year by the Deloitte & Touche "Technology Fast 500" and "Technology Fast 50 for Connecticut" awards programs. Webloyalty.com was named to AlwaysOn Media's list of the Top 100 Private Companies.

Additional information about Webloyalty is available at http://www.webloyalty.com. For customer service, please contact 1-800-732-7031 or customerservice@webloyalty.com.

Press Contact:
Beth Kitchener
Webloyalty Corporate Communications
Telephone: 203-846-3300, x. 394
Email: beth.kitchener@webloyalty.com